Helping Brands Write Their Own Futures.
What Drives Us Forward
We believe every brand has the right to remain relevant. But to move forward with your audience, you have to keep up with them. We draw on our multidisciplinary expertise to deliver insights, creative content and strategies that lead the way forward and drive engagement.
Our work is rooted in a deep sense of purpose: to empower our clients to thrive tomorrow. Trust is the bedrock of a solid partnership, and it is earned by giving our clients the attention and quality of service they deserve.
Our core principles guide us every step of the way.
Our Core Principles
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Service
We go above and beyond.
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Passion
We care about the work we do, a lot.
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Impact
Everything we do should move the needle.
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Curiosity
We look further, with an eye to creative solutions.
Purpose → Generation
A brand’s purpose is what drives it forward and generates momentum.
By understanding the ins-and-outs of your team, customers, and values today, we prime your brand to lead the charge in tomorrow’s world.
Meet our founders
We are a team of forward-thinking innovators with a passion for creative solutions. Our experience has taught us that there’s no one-size-fits-all formula for change. Whether a brand is seeking a complete overhaul or an incremental shift, we’re here to lead the way. We approach every new project with the curiosity, dedication, and know-how needed to achieve exceptional results.
Alexandra Cole, Co-Founder, Strategy & Content
Alexandra knows how and why things work. That’s why she’s our head of Strategy & Content. She sets the strategic direction for our clients, matches them with audience trends and behaviors, and oversees projects to make sure they’re executed flawlessly. Imagine if the algorithm that matched you on OKCupid chaperoned your date to make sure it went smoothly and then followed up to make a game plan for the second date. That’s Alex.
Groundwork: She helped prepare big companies to make big decisions at Bain & Company, became an expert on fundraising models at Acumen Fund, analyzed charts at ING and publicized art at Sotheby’s -- so she’s got a lot of bases covered. Add a degree in international relations from Princeton and Alex is basically our little Swiss army knife, except she’s Dutch, but we love her all the same.
While the rest of us... sing in the shower, Alexandra starred as Snow White in a nationally-televised song contest in the Netherlands. We’ll just wait over here with all the other Dopeys.
Outside the office: Alex writes for the Huffington Post about making the career jump from corporate climber to startup grinder. She has a never-ending bucket list of must-visit destinations, restaurants, and exercise classes, and (not so) secretly dreams of one day opening up her own wine and cheese shop.
Nellie Lang, Co-Founder, Creative & Business Development
Nellie doesn’t just think outside the box, she reconstructs the concept of the box to make it a million times better. She is our creative catalyst who has never met a project she didn't like. Known to throw innovative curveballs at challenges, Nellie cultivates relationships with new and existing clients to help bring bold ideas to life.
Groundwork: She helped launch the world’s first regulated social stock market in South Africa and advised wealth management firms on integrating impact into their practice. Don’t let the blonde hair fool you, Nellie grew up in Dubai, speaks Arabic, and graduated from Princeton with a degree in Near Eastern studies. And no, Purpose Generation is not her cover story... although how cool would that be?!
While the rest of us...watch mediocre rom-coms on long flights, Nellie was chosen as one of 100 innovators to participate in British Airways’ “UNGROUNDED: Innovation Lab in the Sky,” a high-altitude incubator flying from San Francisco to London focused on developing strategies for leveraging tech talent to address global issues.
Outside the office: When her mind isn’t running full speed, Nellie can be found revving the gas on her Vespa a.k.a Mr. DJ, complete with a built-in subwoofer to keep the beats building.
Our Clients
Don’t just take our word for it. Hear what our clients have to say.
